市场营销管理专业B级.S.
Promote products and services that meet customers’ needs and help your organization compete in the marketplace.
Immaculata’s marketing management 程序 equips you to conduct market research, analyze consumer behavior and plan strategic 广告 campaigns. Examine marketing case studies and build your skills in:
- 营销业务
- 零售及批发
- Product planning and pricing
- Media strategy development
- 统计与会计
- 财务决策
一瞥
计划: 理学学士
观众: Undergraduate adult learners
格式: Face-to-face classes, some offered in the evening
下次开始日期: 2024年1月16日
成本: 每学分465美元
完成时间 Two to four years, depending on credits transferred
"The intimate classes provided me with the opportunity to learn, ask questions and be part of smaller conversations that were all relevant to my studies. Having professors that came from corporate America also helped—their 'real' experiences provided better dialogue in the classrooms. It was more than writing a paper or taking a test, 这是一场讨论, 对我来说, 这就是我学得最好的方法."
克里斯汀Schorn
职业前景
A degree in marketing management prepares you for employment opportunities in sales, 广告, 零售管理, 购买, 市场调研分析, 品牌营销, 筹款, 和更多的. 根据美国.S. Bureau of Labor Statistics, median salaries for careers in marketing include:
- 市场研究分析师: $63,920
- Advertising, Promotions and Marketing Managers: $133,380
- 销售经理: $127,490
The 程序 is also excellent preparation for Immaculata’s Master of 业务 Administration (MBA) or Master of Science in Strategic 领导.
学生学习成果
Upon successful completion of the marketing 程序, students will:
- Demonstrate knowledge, skills, and capabilities essential to marketing management
- Understand the balance between theory and practice as it applies to the various sectors of the world of business, 会计, 金融, 市场营销与经济学
- Exercise effective interpersonal, communication and analytical skills
- Use technology strategically to enhance their productivity and effectiveness on both individual and organizational levels
- Evidence professionalism, integrity and ethics
- Learn from faculty with extensive business experience as you evaluate real-life case studies of marketing in national and international contexts.
- Use business software to collect and analyze data, make decisions and solve problems.
- Gain a valuable credential through this 程序, accredited by the Accreditation Council for 业务 Schools and 项目 (ACBSP), which certifies that the 程序 meets rigorous educational standards.
- Maximize your previous coursework by transferring up to 72 credits into the 程序, or earn credit for workplace training through Immaculata’s 先前学习学分 程序.
- Expand your knowledge and career opportunities by choosing a dual major or minor in business management, 金融, 会计或经济学.
课程
主要课程
- 业务 Computer Applications 3 credits
- 业务 Ethics 3 credits
- Strategic Planning 3 credits
- Principles of Macroeconomics 3 credits
- Principles of Microeconomics 3 credits
- 3学分
- Introduction to Finance 3 credits
- Math for Managers I 3 credits
- Math for Managers II 3 credits
- Marketing Principles and Practices 3 credits
- Self-Awareness Through Groups or Organizational Behavior 3 credits
- Accounting Principles I and II or Financial and Managerial Accounting 6 credits
- 商法3学分
- Managing 业务 Information 3 credits
- 全球商业3学分
- 业务 Management 3 credits
- 业务 & Technical Writing or 业务 & Professional Writing 3 credits
- Advertising Principles 3 credits
- Marketing 研究 3 credits
- Marketing Management 3 credits
- Marketing Management Practicum 3 credits
- Department Elective 3 credits
Liberal Arts Core 36 Credits (9 Fulfilled By Major)
- Composition (Writing) 6 credits
- 自然 & Physical World (Lab Science) 3 credits
- Quantitative Reasoning (Mathematics) 3 credits, satisfied by major
- Human Creativity (Art, Literature, Music) 3 credits
- Social Consciousness (Sociology, Psychology, Economics) 3 credits, satisfied by major
- Historical Consciousness (History) 3 credits
- Global Society (Foreign Language/Culture) 3 credits, satisfied by major
- Pursuit of Faith (Religion, Theology) 6 credits
- Pursuit of Wisdom (Philosophy) 6 credits
General Electives 30 Credits
共计126学分
You can apply to Immaculata’s adult professional 程序s 四个简单的步骤. If you have questions, please contact us via admiss@dirtyvideosonline.com 或致电 484-323-3060.
下载赌钱app手机版
Josh Gribben applied concepts from Immaculata’s business 程序s to his job and, after demonstrating additional skills, was promoted to sales operations manager.